The North Face's immersive, multi-sensory Regent Street flagship store.
As part of The North Face's 10,000-square-foot Regent Street flagship transformation, I worked with my team to developed the motion graphics and video content for the store's experiential centerpiece: a custom 360-degree immersive projection dome. Collaborating on this five-sense "basecamp" experience, we leveraged AI-driven workflows—utilizing Midjourney for dynamic image generation and Topaz Labs for high-fidelity video upscaling—to craft a seamless 30-minute visual journey that transports shoppers from urban London into remote wilderness environments. Integrated alongside bespoke outdoor scenting, LED storytelling walls, and responsive audio landscapes, my visual contributions helped pioneer this award-winning retail space, successfully bridging the gap between product showcasing and immersive brand storytelling while significantly increasing customer dwell time.
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